You must be puzzling with various questions like, what are these activities? How do these activities prove beneficial in your marketing experiences? Why you need BTL activities to amp your marketing game? Firstly let’s understand what is BTL marketing and how it works? What is BTL Marketing and How It Works?ĭirect Point of Contact between Customers & BrandsīTL activities enable direct communication between brands and customers. BTL activities are known to enhance two-way interactions while building a customer-brand relationship. BTL activations are known to grab target audience sight quite quickly and garner untapped target customers. BTL activities are dominating the marketing arena, and all marketers are well aware of below-the-line activations. Marketing is a multidimensional zone, that demands to walk along with the current trend, to gain desired goals. Ever since marketers started using experiential marketing solutions to promote their brand, BTL activities have taken over traditional marketing entirely in the current scenario. Years ago, ATL (above-the-line ) marketing activities were in existence. Gone are the days when traditional marketing and ATL activities (print, media, radio & internet) were only responsible for generating leads.
Time keeps on changing, and so does marketing trends and strategies.
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